Back in 2005 (yeah, Iíve been around that long, ďkickiní it old skoolĒ with CS), I wrote an article about lessons in marketing that we classical singers could adopt from rock musicians. A lot has changed since then. Social media has exploded on the screen, and more of our daily adventures are taking place in FarmVille than Seville.
The issue is that most models of Internet marketing are centered around the independent popular musician, not the classical soloist or ensemble member. Some techniques clearly work for both; others donít. Here are a few examples.
Work-in-Progress Videos and Recordings
A popular artist will sometimes toss up a YouTube clip or SoundCloud mp3 of a new song heís working on. Maybe itís not finished yet, or maybe the song has been written but itíll be awhile before it gets professionally recorded. The artist might point a camera at himself and play it in his living room with acoustic guitar (or, ever more popularly, ukulele), or maybe heíll...
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