Classical Singer Community
contact us | subscribe | my account | Login
Login
Email:
Password:
Stay Logged In

Classical Singer Magazine
Current Issue | Search the Archives | Subscribe

The Tech-Savvy Singer
Am I a Band?

by Amanda White


Back in 2005 (yeah, Iíve been around that long, ďkickiní it old skoolĒ with CS), I wrote an article about lessons in marketing that we classical singers could adopt from rock musicians. A lot has changed since then. Social media has exploded on the screen, and more of our daily adventures are taking place in FarmVille than Seville.

The issue is that most models of Internet marketing are centered around the independent popular musician, not the classical soloist or ensemble member. Some techniques clearly work for both; others donít. Here are a few examples.

Work-in-Progress Videos and Recordings

A popular artist will sometimes toss up a YouTube clip or SoundCloud mp3 of a new song heís working on. Maybe itís not finished yet, or maybe the song has been written but itíll be awhile before it gets professionally recorded. The artist might point a camera at himself and play it in his living room with acoustic guitar (or, ever more popularly, ukulele), or maybe heíll...

Classical Singer

To continue reading this article, you need to login and be a current subscriber.

Login or Subscribe











Can't find what you're looking for? Use our Shortcuts:

My Account

Contact Us

the Convention
Vocal Competition

Terms/Conditions

the Magazine
Advertise
Article Archives
Change of Address
Current Issue
Gift Subscriptions
Retail Outlets
Subscribe
Auditions Plus
Auditions
Competitions
Summer Programs
YAPs
Submit a Listing
Alerts
My Calendar
Directories
Singer Websites
Teachers
Coaches
Universities
Singer Websites
About
Designs
FAQs
Hosting Fees
Search for Singers
Subscribe Now
Tech Support
My Account

Copyright © 2000-2017 Classical Singer, Inc. All Rights Reserved.