My decision to open a private voice studio in the midst of a recession was more circumstantial than strategic. I had always dreamed of sharing my passion for singing as a teacher, but I had never felt ready to abandon the stability of my public relations career. Then in June 2009, I learned that my employer would be eliminating my position within a few months. The pending layoff gave me the perfect opportunity to change direction. With the clock ticking, I began applying my communications skills to the task of recruiting students. Today, a year after I began teaching, I have a thriving voice studio of 35 singers.
Why the Web?
Numerous factors contribute to the success or failure of a small business. In the case of my voice studio, online marketing and communication played a pivotal role, enabling me to grow my business quickly with limited resources. In my first year as a private voice teacher, nearly 80 percent of my students have found me online, while the remaining 20 ...
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